Idea builders
Arowana is a creative team that brings ideas to life.
The People
CEO & CTO
Amir serves as Arowana's CEO and CTO, combining business leadership with deep technical expertise. With nearly two decades of experience in software engineering, cybersecurity, and enterprise systems, he leads the development of Arowana's products from concept to launch, ensuring every solution is built with scalability, reliability, and security at its core.
Founder & Chairman
Farzin is the founder and Chairman of Arowana. With decades of entrepreneurial experience across multiple industries and countries, he focuses on identifying real-world needs, shaping new ventures, and guiding the company's long-term vision. His passion for innovation and meaningful impact continues to inspire the products and brands Arowana brings to life.
Lead of the Business Analysts
Jasmine leads Arowana's business analysis function, transforming ideas into clear strategies, product requirements, and execution plans. Drawing on her experience in banking, operations, and product development, she helps bridge business goals with technical implementation, ensuring every project is built on a strong foundation.
Lead of the Designers
Shahrzad leads Arowana's creative direction, shaping the visual identity, storytelling, and user experience behind the company's brands and products. From content creation and media production to design strategy and brand development, she helps transform ideas into experiences that people connect with and remember.
Our Identity
The Arowana isn't just a name we liked — it's a fish that carries meaning. Often called the dragon fish for its luminous scales and graceful glide, it has been a symbol of prosperity, strength, and good fortune across East and Southeast Asia for centuries.
We chose the name because the Arowana stands for what we want our work to stand for. It has remarkable vision — capable of spotting an insect above the water's surface and leaping several feet to catch it. That mix of clarity and decisive action is exactly how we approach the brands and products we build: see the opportunity, then move on it without hesitation.
Our team is built to make things people actually use — products that show up in your day, find a place in your routine, and quietly become part of how you live. Every year of experience we have goes back into the software, and into the new technologies we build with it.
We build for what people actually reach for every day. If a product doesn't earn a place in someone's routine, we haven't done our job.
Years of hands-on work go into every line of code. That depth is what lets us build software people can rely on, release after release.
New platforms, new tools, new expectations — we keep learning, and put what we learn straight into the products we ship.
Our work is meant to be felt, not noticed — software that quietly fits into the day and makes it easier to live.
Our Journey
DeVault begins as Arowana's first major idea: a privacy-first platform designed to protect digital assets, preserve personal data, and create a secure path for trusted access when needed.
The first version of DeVault is introduced as an early private-storage solution, allowing users to experience encrypted and decentralized data protection in a familiar environment.
We begin building PETORA, a platform designed to simplify pet care by bringing health records, reminders, services, and daily care into one place — for every pet and every stage of life.
Profiles.Link goes live as a personal profile and link management platform, helping people bring their online presence, content, and contact information together in one simple, shareable page.
PETORA launches publicly, helping pet owners manage health, care, services, and daily routines in a simpler and more organized way. It represents the next chapter in Arowana's journey and the beginning of a growing ecosystem of products built around real-world needs.
Protect your digital life. Preserve your legacy.
DeVault is a privacy-first platform designed to protect your most important digital assets. Your data remains encrypted, secure, and under your control — while trusted beneficiaries can receive access only under the conditions you define.
Everything your pet needs, in one app.
PETORA brings pet health, care, services, and daily life together in one place — helping owners provide better care, stay organized, and never miss what matters most.
Everything about you, in one link.
Profiles.Link helps you bring your online presence together in one simple, shareable page. Keep your links, content, contact information, and social profiles organized and always up to date.